Negotiating is normal, and most employers expect it. A polite, well-prepared request rarely loses an offer.
Wait for a firm offer
Do not discuss salary expectations in detail until the employer has decided they want you. Once you have a written offer, you are in the strongest position.
Know the market
Compare similar roles on job boards, check salary guides for your sector and region, and talk to people in the field. A range gives you a sensible anchor.
Decide what matters
Pay is only one element. Consider holiday, pension contribution, flexible or remote working, training budget, start date, bonus and progression review dates. Decide your priorities and your minimum before the conversation.
Make the request
Thank them first, and show that you are excited about the role. Then explain what you are asking for and why, using evidence: market range, your experience, or a skill you bring that the advert asked for. A sentence such as "Based on my experience and the market range, I was hoping for a salary closer to X; is there flexibility?" works well.
Be ready to compromise
If the base salary cannot move, ask for a six-month pay review, extra holiday or a training allowance. Small additions can matter over time.
Get it in writing
Once agreed, ask for a revised offer letter or contract before you resign from your current job.
What not to do
Do not bluff about a competing offer, give an ultimatum you will not keep, or compare yourself with colleagues. Keep the tone constructive and professional.
If the answer is no
You can still accept, and ask for a review at an agreed date. Ask what would be needed to progress, and record the answer.
We write for jobseekers, check important claims and link to official sources where rules may change.