Many UK recruiters search LinkedIn for candidates. A clear, accurate profile makes you easier to find and easier to trust.
Headline
By default, LinkedIn uses your job title. Replace it with a phrase that tells readers what you do and want to be found for, for example "Operations coordinator | logistics, process improvement, Excel". Use the job titles recruiters would type.
Photo and banner
Use a clear, recent head-and-shoulders photo in good light. A neutral banner is fine. This is a professional site, so keep it simple.
About section
Write in the first person in three short paragraphs: what you do, the results you are proud of, and what you are looking for next. Include relevant keywords naturally.
Experience
For each role, list achievements rather than duties. Use numbers where honest, such as "reduced delivery errors by 20%". Keep it consistent with your CV; employers do compare them.
Skills and endorsements
Add the skills relevant to your target roles and pin the top three. Ask colleagues you worked with to endorse them.
Recommendations
Two or three genuine recommendations carry weight. Ask a manager or client, and offer to write one in return.
Privacy and settings
You can control who sees your activity and whether recruiters know you are open to work. If you are searching while employed, use the settings that limit visibility to recruiters rather than your own company.
Stay active
Follow employers you like, comment thoughtfully and share useful articles occasionally. You do not need to post daily.
Check before you apply
Update your profile before you start applying, as employers often look. Make sure dates, titles and qualifications are accurate.
We write for jobseekers, check important claims and link to official sources where rules may change.